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Stompy is a wine subscription service that intelligently tailors wine selections to your taste buds. When developing the brand identity for Stompy, we were tasked with creating a brand that could bring wine to a more modern audience.
For the brand direction, we explored visual cues that challenge the slick and polite stereotypes often associated with the wine world. Instead, our goal was to advertise great wine to a more playful and lighthearted audience that maybe didn’t realize they enjoy shopping for wine. Through bold type, bright colors, and humorous illustrations, our branding inspires wine amateurs (and aficionados) to sip more and snob less!