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The Montreux Jazz Festival takes place for two weeks every summer in Switzerland, on the shore nestled between the Alps and Lake Geneva. Created in 1967 by Claude Nobs, the Montreux Jazz Festival has become an essential event, generating fantastic stories and legendary performances.
Nearly 250,000 spectators attend the Festival every year. Despite its name, the festival hosts musicians representing all genres of music.
Through the use of bold colors and typefaces, my design direction
for their new identity aims to graphically express the various styles of music that the festival has to offer.
Year: 2021
Montreux partners with Spotify for an OOH campaign based on the platform's anonymous user data to target hardcore fans. Montreux also exploits its music archives in the form of a random library site that takes the user randomly through more than 3000 concerts in all eras to share the legendary
performances recorded on video since the creation of the festival that is part of the UNESCO heritage.